Page 15 - Practical Considerations to Health Professional-Led Advocacy

Pillars of Advocacy “I was always a

little leery when
2. Understanding who your audiences is people tried to

and frame the issue (Strategy - What) sell me on "win-
wins." Real
leaders are
o Develop your KEY MESSAGES
o Know your AUDIENCE? Who is the target, medical about doing
professional, government agency? Which level Federal, the right thing
Provincial, Local? for the right

o Understand the AGENDA of the target audience you wish to reasons at the
convince and where your issue fits in. Relate your issue to the
agenda of the party you are advocating to. right time. Look

o PAST ACTIONS? What Actions have they taken in the past or for "windows of
what interest have they shown on the issue. What are other opportunity"
jurisdictions doing? and act upon
o Try to demonstrate a Win-Win SCENERIO. How does the issue them.”
fit into their mandate? Former Provincial MOH
o Develop an ACTION PLAN to achieve your goal.