Page 9 - SpringNews2022

CUAJ Report putting the finishing touches on a new look that will bring a
fresh, contemporary feel to the journal. Different typefaces,
better use of negative space, sharper, more navigable
Michael Leveridge tables, and features such as “key message” boxes and
CUAJ Editor-in-Chief callouts will improve readability and ensure the important
Kingston, ON information being imparted is not lost in a sea of text.
In addition to these cosmetic improvements, we also hope
to launch new, compelling content highlighting various
hose of you on social media will *hopefully* have noticed aspects of the life and times of Canadian urologists. These
T the flurry of activity on our new Twitter page, @CUAJournal. will include lighter, one-off, human-interest pieces, as well as
Launched on February 1, membership has grown steadily and a series on relevant, non-research-based topics — statistics
engagement has been strong. Thank you to our supporters in primers, tips on starting a clinical practice or time/task
Twitter-land, and if you haven’t joined the conversation yet, have management, CanMEDS pearls, communication skills,
a peek and smash that follow button! The page offers sneak EMRs, etc. If you have an idea you’d like to see on the
peeks at upcoming issues, bi-monthly deep dives on some of our journal’s pages, fire an email to our managing editor at
papers, quick access to new CUA guidelines, the opportunity for adriana.modica@cua.org.
Section 3 MOC credits, video introductions of papers by authors, The journal’s lineup over the next several issues is stacked
Q&As with editorial board members, and more. We’re eager with interesting research and ever-important practice
to continue building our social media presence, connect with guidelines. (Note: We published 10 guidelines/best practice
our readers, and bring more exposure to Canadian-focused reports/consensus statements in 2021 and are on pace to
research.
surpass that in 2022!). You can continue to freely access all
Increasing our online presence was one of the action items our content on our website (cuaj.ca) and in the monthly
put forward in the 2021 CUAJ strategic plan as part of both the electronic table of contents in your email inboxes, as well as
reader engagement and maximize readership priorities. Another on PubMed.
action item identified was an internal redesign, which is currently As always, we appreciate your continued support.
in progress. Over the next few months, the CUAJ team will be

Communications Report

January, we have averaged 175 tweets per month, reached
Ashley Cox over 60K impressions and have received over 20K profile
Vice-President, Communications visits. Our CUA webinars are well attended and we are
being noticed internationally.
Halifax, NS
Facebook: 3019 followers
Good news for PEI! With over 3000 followers our weekly reach for Facebook
posts is close to 2000 views. This platform remains popular
is connecting with its members more than among our international supporters with men being the
CUA ever, and to help you navigate our channels highest users at 75%, and the average age being 35 to 44;
we are happy to announce that we have included a social this is the highest age demographic for women as well.
media workshop as part of the CUA annual meeting scientific
program. Join us for this lunch session on Monday, June 27 LinkedIn: 8071 Followers
from 11:00 to 13:00. Led by the communications firm Argyle,
you will be guided by experts on tips and tricks on how to get With over 8000 page followers, our post impressions are
started and to communicate with confidence. #CUAConnects 1,000 views per week.

Canada’s premier urology journal is on Twitter!
Launched in February, CUAJ’s twitter page, @CuaJournal, Instagram: 385 followers
is steadily gaining visibility. Follow us today for a sneak Growing in popularity within our community we are now
peek at upcoming issues, quick access to CUA guidelines, at 385 followers. This represents an increase of over 250
opportunities for Section 3 credits, writing resources and tips, followers in just under 12 months.
and to view video synopses of key papers.
Our record numbers (at press time) Always check your inboxes

Member Mondays (bi-monthly) is where you will find all
Twitter: 4558 followers your important member news.
Help us get to CUA’s 5000 followers by the annual meeting, Teaching Thursdays (weekly) will keep you up-to-date with
which would be another wonderful achievement to celebrate all CPD events.
at our first in-person gathering since 2019. As we continue CUAJ (monthly) allowing you digital access to published
to promote everything CUA, our numbers keep rising. Since journal content.
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